By : Cornelius Benton
Aug, 20 2015
Knowing your audience is one of the most important things to keep in mind when it comes to starting a business. No matter what your product or service is, you should know how your target audience is so that you can be very specific in how you market yourself and your company. It means that you can also create something personal for your customers so that you are talking directly to a person rather than a faceless crowd.
To help me when I set up my podcasts, blogs and my website, I created three different avatars to help me focus who I was talking to, know what it is they need and want from my company and really helps me to create a personal connection with my audience. I don’t just create a stereotype to work to but a person with first and second name, strengths, weakness, a job, their financial situation and their family situation.